|
New Movers & New
Homeowners
Lists:
New Homeowners
New
Movers
Residential New Connects
New
Homeowners: -
More than 2 million Americans buy homes each year and
have no point of reference for locating available
merchants and services in their new neighborhood. Yet,
new homeowners will spend more on home related products
and services within six months of moving than
established residents will spend in two years!
These new
homeowners have above-average incomes and specific
purchase needs, are open to direct mail and telephone
promotions for everything from
lawn and
landscaping services to dentists.
Since they have just undergone exhaustive credit
screening they are ideal prospects for
major credit
purchases,
as well as
homeowners
insurance products)
… catalogs (more than 75% of all new homeowners
place catalog orders during the first year in their new
home) … fund raisers (demographic characteristics
of new homeowners closely match the prospect profile of
many non-profits) … and credit cards (new
homeowners are proven credit worth as demonstrated by
the extensive mortgage qualifying process).
We can put you in touch with these highly responsive
prospects at the time they are establishing new buying
patterns.
 New Movers:
Every week
approximately 350,000 people move to new residences. New
Movers are eager to establish new relationships with
you. They are great prospects for home improvement
offers, local retail stores, banks, grocery stores,
restaurants, pharmacies, and many more. Get in the door
before your competition does.
The New Mover
File is compiled from a number of sources. The backbone
of the file is utility hook-ups. The file is then
enhanced with deed transaction data, change of address
and other reliable sources. A unique field on the New
Mover File is “Change in Home Value.” We are calculating
the increase or decrease in home values to help you
identify households that are having major life events.
 Residential New Connects:
The Residential New Connect File is created from our raw
feed of New Phone Connects/Disconnects consisting of
more than 800,000 records weekly. There are 7 types of
New Connects/Disconnects to choose from: New Connect,
New Location, Changed Listing, Additional Line, Move
Disconnect, Removed Line, and Non Published. Select the
most recent update or go back 90 days.
Back
|
|
|
|
|
|
|
|
